About BbG

Founder

Founded by Luna Lin in 1999 in Spain, She brings over two decades of industry expertise and has a keen eye for trends and user needs. Our core team boasts a wealth of experience in the European fashion industry, ensuring that every garment reflects our commitment to quality and innovation.

Our Brands

In 2017, we proudly introduced NOVOA, a sub-brand that embodies contemporary elegance and urban sophistication. NOVOA has quickly become synonymous with modern fashion-forward designs that resonate with today’s discerning consumer.

Awards and Achievements

In 2019, BbG was honored with China’s TCE Awards, recognizing our commitment to excellence and innovation in the global fashion landscape. Building on this success, 2021 marked a milestone with the opening of the BbG Centre for Development and Education, reaffirming our dedication to nurturing future talents and sustainable practices in fashion.

Our Mission

At BbG, sustainability is at the heart of everything we do. We strive to reduce our environmental footprint by incorporating eco-friendly practices throughout our supply chain. From sourcing materials to manufacturing processes, we prioritize transparency and ethical standards.

Join the BbG Community

Explore our collections and join us in shaping the future of fashion. Follow us on social media to stay updated on the latest trends, sustainability efforts, and exclusive offers. At BbG, we’re not just crafting clothing; we’re defining a sustainable, stylish future.